Founded in London in 2012 by design entrepreneur Anthony Logothetis, our initial flagship and award-winning design—the Seora Lounger, has featured in numerous high-end projects and celebrity ads around the world, from Dubai to Cate Blanchett in Hollywood. In 2014, Seora launched an expanded collection of exclusive furniture pieces, based on our principles of innovative and stylish design complimenting the outdoor living space, which included the world's first curved edge wooden sunbed.

Seora collection has an exquisite sculptural quality, carefully handcrafted, piece by piece, in the provinces of Northern Italy. They work with select manufacturers in the industry, and with particular attention to detail and care. Using premium quality materials and refined Italian craftsmanship, their designs offer superior comfort for a sensual lifestyle living.

Seora suits all environments, whether for relaxing in the hot summer sunshine, by the side of an outdoor swimming pool, or set under a pergola spilling over with bougainvillea, our designs encapsulate the essence of sensual lifestyle living. Equally, at home indoors, as part of a contemporary loft living space, relaxation area in a modern office or even in a ski chalet overlooking the mountains as an après ski accessory. Whether used inside or out Seora complements any backdrop.